Key Knowledge You Must Know Before Entering the Health Supplement Market
Thinking about launching your own supplement brand?
Don’t miss these five essentials before you get started.
As a professional B2B health supplement supplier, we often receive questions from new brand owners, e-commerce sellers, and pharmacy buyers:
"I want to create a vitamin gummy product. Where should I start?"
The health supplement market is booming, but without the right knowledge and preparation, many newcomers hit roadblocks early. Whether you're building a private label brand or sourcing OEM products, here are five essential areas you must understand before entering the market.
1、Product Knowledge: Choose the Right Ingredients and Format
Success starts with understanding who you’re serving and what they need.
Popular Ingredients: Collagen for skin beauty, Melatonin for sleep, Probiotics for digestion, Multivitamins for daily nutrition.
Product Formats: Gummies, powders, capsules, soft capsules, drops — each fits different audiences and usage scenarios.
Formulation Matters: Pairing ingredients can enhance results (e.g., Collagen + Vitamin C for better absorption).
A good supplement is more than trendy ingredients — it’s about smart combinations, correct dosage, and great user experience.
2、Regulations & Compliance: Don’t Step on Legal Landmines
Before launching, make sure your product meets all regulatory requirements:
Different countries have different ingredient restrictions (e.g., Melatonin is allowed in the U.S. but restricted in Thailand).
Your product label must include required information: nutrition facts, disclaimer statements, shelf life, manufacturer info, etc.
If you plan to export, be ready with documents like COA, MSDS, and Certificate of Free Sale.
Compliance builds long-term trust with your customers and ensures smooth customs clearance if you go international.
3. OEM/ODM Manufacturing Process: From Idea to Finished Product
Here’s what a standard OEM/ODM process looks like:
Define your product (ingredients, flavor, dosage form)
Choose a certified manufacturer
Sample development & formula approval
Packaging & label design
Mass production & delivery
Key questions to ask your manufacturer:
What is the MOQ (Minimum Order Quantity)?
Can you support custom formulas or flavors?
Do you provide labeling, packaging, and certification support?
4、 Market Trends & Positioning: Follow the Demand, Not the Crowd
Don’t blindly copy others — learn where the market is heading:
Trending Categories: Vitamin gummies, collagen powder, functional blends like Ashwagandha, NMN, sleep & beauty supplements
Consumer Preferences: Younger consumers love great taste, soft textures, and “Instagrammable” packaging
Export Insights: Demand for clean-label, functional supplements is growing in Southeast Asia, Europe, and the Middle East
Smart positioning = Higher conversion. Know your niche, speak local language, and stand out.
5、 Branding & Packaging Strategy: More Than Just a Label
Your packaging and brand identity are not just decoration — they drive trust and sales:
Attractive Design: First impressions matter, especially in online retail
Clear Product Benefits: Make sure your label speaks to your target audience
Storytelling + Functional Value: Great brands don’t just sell products — they sell transformation
How Jiabeikang Can Help You Enter the Market with Confidence and Scale Fast
At Jiabeikang, we go far beyond just manufacturing. We provide full-spectrum OEM/ODM solutions tailored to help you launch, grow, and lead in the health supplement market — with minimal risk and maximum support.
Full Customization for Maximum Market Fit
Whether you're building a trendy beauty gummy, a classic vitamin capsule, or a functional powder formula — we help you create products that match your brand vision and target audience.
We support:
Gummies: Choose from shapes, colors, flavors (fruit, herbal, or functional), even add your logo mold
Powders: Collagen, protein, detox blends, superfood mixes — with customizable flavor, solubility, and packaging
（Soft）Capsules: Functional formulas like sleep, joint care, energy, beauty — in standard or vegetarian capsules
Drops: Ideal for kids and fast-absorbing needs, with flexible bottle sizes and taste masking
Flexible MOQ to Support You at Every Stage
From small-volume testing to large-scale rollouts, we support:
Low minimum order quantities (often 500 units) to help new brands reduce upfront investment
Scalable capacity to meet growing demand and global orders without production delays
Batch customization to support seasonal launches, limited editions, or private exclusives
International-Grade Production Standards
Our facility operates under strict quality and safety standards, with full certifications:
GMP-certified production lines (Good Manufacturing Practices)
FDA-registered and compliant with U.S. export regulations
HALAL & BRCGS certified — trusted by global retail and pharmacy chains
COA, third-party lab reports available for every batch — ensuring transparency and traceability
End-to-End, Worry-Free OEM/ODM Service
We’re more than a supplier — we’re your strategic partner:
Product Planning & Formula Consultation – Our R&D team helps you match function + market needs
Sample Development – Try before you commit. Refine taste, color, dosage form
Private Label & Packaging Design – In-house designers turn your idea into a shelf-ready product
Production & Quality Control – 100% inspection before packaging
Logistics & Export Support – We assist with international shipping, documents & certifications
Global Trust, Proven Success
We’ve successfully helped thousands of brands — from supplement startups to global wellness companies — launch and scale in:
-The United States
-Europe
-Southeast Asia
-The Middle East
Many of the popular products on retail shelves or online marketplaces are made by us, behind the scenes.
The health supplement industry is full of opportunities — but only for those who are prepared.
Whether you’re building your first product or scaling your brand, having the right partner makes all the difference.
Want to launch your own supplement brand?
Let’s talk. We understand the market, the regulations, and how to help you succeed.