From Candy to Nutritional Carrier: The Global Functional Gummy Market Is Projected to Reach $2.4 Billion by 2030
Functional gummies, also known as nutritional gummies, are one of the fastest-growing categories of dietary supplements in Europe, North America, and Asia. They typically contain a variety of vitamins, DHA, Omega-3, probiotics, minerals, and other functional active ingredients.
Gummies have long been regarded as a casual treat, but they are quietly transforming into an innovative vehicle for health and nutrition. Since the 1990s, countries like the United States and Japan have introduced gummy dietary supplements aimed at vitamin intake. In China, this unique dosage form has experienced a rapid rise in recent years and is increasingly favored by consumers.
According to public data, the functional gummy market in China reached USD 328 million in 2022 and is expected to surpass USD 899 million by 2029. On a global scale, the latest report by Valuates Reports projects that the functional gummy market will grow from USD 1.5 billion in 2024 to USD 2.4 billion by 2030, with a compound annual growth rate (CAGR) of 8.6%. The rising demand for plant-based, vitamin-rich products and clean-label supplements is driving this trend forward.
North America dominates the global functional gummy market with a 40% share, followed by the Asia-Pacific region (32%) and Europe (22%). In terms of application, vitamin gummies account for approximately 62% of the market.
From a technological perspective, gelatin-based gummies still hold a dominant 79% share. However, vegan alternatives—such as pectin and agar-based gummies—are rapidly gaining traction due to their eco-friendliness and hypoallergenic properties.
Key global players in the functional gummy market include Church & Dwight, SCN BestCo, Sirio Pharma, and Amapharm, with the top five companies collectively accounting for around 44% of the global market share.
In terms of demographics, millennials and Gen Z consumers (born after 1990) are driving the rapid growth of this “golden track.” Beyond that, individuals with daily health concerns or those prioritizing quality of life are also showing strong demand for functional gummies. This group not only has a strong desire for wellness products but also significant purchasing power.
On the policy front, in 2021, China's State Administration for Market Regulation released the "Health Food Filing Product Dosage Forms and Technical Requirements (2021 Edition)," officially including gel candy (gummies) as an acceptable dosage form for health food registration. This marks a national endorsement of gummies as a legitimate delivery system for nutrients.
As trends such as preventive healthcare, personalization, and clean ingredients continue to shape the supplement industry, functional gummies are expected to remain a rapidly growing and disruptive force in the nutritional supplement market through 2030. According to Valuates analysis, "consumers want more than just supplements—they want products that fit their lifestyle." Functional gummies successfully combine health benefits with an enjoyable experience. The fastest-growing subcategories include vitamin and probiotic gummies, which attract many consumers seeking benefits for immunity, gut health, and athletic performance in an easy-to-consume form.
The functional gummy trend reflects young consumers’ pursuit of health and fashion. However, whether it’s the “snackification” of supplements or the “functionalization” of snacks, businesses must ensure product safety and efficacy, while consumers should remain rational. Functional gummies cannot replace medications for treating specific nutrient deficiencies, and the general population should obtain nutrients primarily through a balanced diet. At best, functional gummies serve as a “complementary boost,” while cultivating good lifestyle habits and maintaining regular exercise remain the most economical and reliable foundations for health.
The global functional dietary supplements market is projected to grow steadily with a CAGR of over 8% between 2025 and 2031. While vitamins and minerals remain the dominant category, their market share is expected to slightly decline as consumers shift toward more targeted and natural ingredients. Notably, plant extracts and DHA/Omega-3 supplements are gaining significant momentum, reflecting a growing demand for natural, clean-label, and functional health solutions. In contrast, categories like probiotics and others may experience marginal declines due to market saturation and increased competition.
For B2B clients, this evolving landscape offers critical opportunities. We recommend optimizing your product portfolio by combining traditional vitamins with trending ingredients such as Omega-3, maca, ginseng, and herbal extracts to create multifunctional blends. Embrace the rising demand for plant-based formulations by developing clean-label products targeting specific health benefits—such as energy, men’s vitality, sleep, or immune support. Additionally, offering OEM/ODM services with full customization of formulas, capacity, packaging, and private labels will give you a competitive edge. Back your products with internationally recognized certifications (GMP, FDA, HALAL, COA, etc.) to enhance global buyer trust. Support your partners with trend data and product strategy guidance, helping them make informed decisions and succeed in competitive markets.
As global demand for functional gummies and targeted supplements continues to rise, manufacturers with strong R&D capabilities and flexible customization services are well-positioned to lead this high-growth segment. Jiabeikang, a trusted name rooted in the health supplement industry for over 15 years, has built strategic partnerships with more than 100 well-known brands across North America, Europe, and Southeast Asia. We specialize in OEM/ODM production of functional gummies, softgels, and nutritional powders—with full support for bulk customization, private labeling, and international certification standards including GMP, FDA, HALAL, and COA.
Our in-house brand Biyode showcases Jiabeikang’s expertise in merging traditional herbal wisdom with modern supplement formats. Featured products include Maca Capsules—formulated to support men’s vitality and endurance, Ginkgo Leaf Gummies—designed for enhanced memory and cognitive support, and Turmeric Gummies—blending curcumin with plant-based delivery for joint and anti-inflammatory benefits. These innovative, clean-label products resonate with younger, health-conscious consumers seeking plant-based, effective, and enjoyable wellness solutions.
Whether you're a brand looking to expand your supplement line on platforms like Amazon, or a distributor seeking proven, high-demand SKUs with low MOQs and fast delivery, Jiabeikang is your ideal manufacturing partner. Join us in shaping the future of functional nutrition—where science, taste, and health go hand in hand.